Consultant, Advisor, Writer & Media Builder
I help brands build the communications infrastructure that makes their story consistent across every brand touchpoint, channel, and stage of growth.
Hi, I’m Alexa
I'm an editorial strategist and brand communications consultant who sits at the intersection of editorial strategy, brand marketing, and operations.
Since 2017, I've worked at the intersection of journalism, marketing, and media to help brands shape perception, build credibility, and create meaning by figuring out what they stand for and building the systems to say it clearly and consistently.
My background gives me something most consultants or in-house hires don't bring on their own: the editorial instinct to find the story, the marketing fluency to make it move, and the operator discipline to build infrastructure that scales.
I've led brand communications strategy, editorial direction, executive thought leadership, and content system design for 20+ companies, from early-stage startups to global brands. This work spans consulting engagements, embedded partnerships, advisory roles, and writing.
I’m also the founder and editor of Culture Slant, where I explore the intersection of media, technology, and culture to define what editorial leadership looks like in the next era of brand building.
I've worked with 20+ B2B & B2C founders, brand leaders, and executive teams to turn fragmented messaging and scattered content into a coherent, compounding brand narrative.
Who I Work With
I work best with brands and leaders who:
Produce content consistently, but nothing is compounding into authority or pipeline
Have a product story and a brand presence, but their messaging isn't consistent across surfaces
Struggle to scale their narrative across teams, channels, and markets
Have executives, founders, or SMEs with a clear point of view that isn't landing the way it should
Need someone who can hold the brand communications standard and build the system, not just deliver a strategy document
How I Work
Consulting
I work with brands and leadership teams on a project or retainer basis to build brand communications infrastructure, editorial strategy, messaging governance, and content systems.
Best for: Founders, brand leaders, and marketing teams ready to build something that compounds.
Writing
I write for brands and publications at the intersection of media, technology, and culture. My writing spans reported features, op-eds, essays, thought leadership, editorial content, and long-form brand storytelling.
Best for: Brands that need a strong editorial voice for high-stakes content.
Advisory
I work with early-stage founders and growing teams as a strategic thought partner on brand positioning, narrative direction, and communications strategy. Lighter-touch than a full consulting engagement and well-suited for teams that need a senior perspective without the overhead of a full build.
Best for: Founders navigating early positioning decisions or teams stress-testing their narrative before a launch or funding round.
Speaking & Collaborations
I'm available for speaking, editorial partnerships, and collaborative projects at the intersection of brand, media, and culture. If you have something in mind that doesn't fit a standard engagement, reach out.
Weekly analysis exploring the intersection of media, technology, and culture to define what editorial leadership looks like in the next era of brand-building
Kind Words for My Work
-
![Black and white portrait of a middle-aged man with glasses, bald head, wearing a zip-up sweater and collared shirt, with arms crossed.]()
"Alexa brought her experience with a very collaborative and solutions-oriented approach to all the other stakeholders and has been instrumental in getting our company’s message out. She has helped us get back in front as the thought leader in the category that we created. She has spent time making sure we don’t send out mixed messages and doubled our social engagement within ninety days. Alexa has always been available to answer questions or just jump in and help. The professionalism she has in her work shows through in her client’s marketing and social media campaigns. We will continue to use her and consider her a team member.”
Rob Whalen, Co-founder & CEO at PTO Exchange
-
![Black and white portrait of a smiling young man with short dark hair, wearing a checkered shirt.]()
“Alexa brought a fantastic energy to the team. She was organized, prompt, and always fun to work with. She did a great job getting Batten's content production flow streamlined and SEO optimized. Strongly recommend!”
Alex Stroud, former Head of Product @ Batten
-
![A woman with curly dark hair looking upward with a neutral expression, wearing a light-colored top against a gray background.]()
“It was a joy to work with Alexa and construct my brand with her. I’m grateful that I found her and that we’ve been able to find a clear ebb and flow with our work styles and achieve objectives together. Had I not brought Alexa on board, listened to her counsel, and given her the autonomy to guide aspects of my business and brand, I’m not sure where these entities would be today; she’s made an undeniable and indelible impact.”
Michelle Rhea Goddard, Singer/Songwriter & President @ God’s Voice LLC
-
![A woman with short light brown hair, wearing a red top, standing in front of a bookshelf in a library.]()
"Alexa is a creative, meticulous content strategist and producer. She is effective at all phases of content production - from strategy and ideation, to creation and handling review cycles with grace and competence. She works well both within a team and independently."
Amelia Ross, former Director of Content Strategy @ Primer.ai
-
![Portrait of a man with glasses, wearing a suit jacket and collared shirt, smiling against a blurred green background.]()
"Alexa is a dynamo with a great eye for design and a strong sense of how to make a marketing impact.She worked for me as a Content Specialist at TIBCO and with me as our Social Media Manager. In her first role, she wrote a broad mix of marketing content (blogs, landing pages, articles, ebooks, and the like). She was prolific cranking out high volumes with ease. In her second role, she brought both new methods and energy, effectively raising the bar on this multi-channel social program. Internally she was well regarded by the myriad other marketing groups she teamed with. And she built an especially successful collaboration with the marketers at Mercedes Petronas F1 with whom she worked to drive a wide variety of exclusive cobranded communications."
Robert Eve, former Sr. Data Management Strategist & Thought Leader @ TIBCO Software
-
![A woman with long blonde hair smiling at the camera in an indoor setting with green and blue walls.]()
"Alexa is an A-team player. She's a content generating machine and creative thinker who understands the ins and outs of design and writing, which is a rare combo in one person. Alexa has fantastic ideas on how to bring a brand to life and she will stop at nothing to make her vision a reality."
Jackie Vendetti, former Content Marketing Manager @ TIBCO Software
