Build trust and authority without creating more content
I help founders and brands make better editorial decisions by turning cultural signals and strategic insights into content marketing and media systems.
Brands aren’t just selling what they do anymore. They’re selling who they are.
The strongest brands shape taste, start conversations, and influence how audiences see themselves.
To stand out, you don’t need more posts or channels. You need sharper stories and an editorial-driven content ecosystem built for credibility and connection.
I help founders and brands bring coherence and clarity to their content by deciding what matters, how it’s framed, and how it compounds over time.
Go from creator to publisher
I’ve led and built content systems for 20+ companies, from early-stage founders to global brands, helping teams increase brand awareness, shorten sales cycles, and turn attention into demand.
Hi, I’m Alexa
I don’t just create content. I build the systems behind it.
Since 2017, I’ve worked with 20+ enterprises, startups, and entrepreneurs to grow through content marketing, editorial strategy, and brand media. With a background in journalism and marketing, I help you close the gap between expertise and visibility by owning your voice and building a platform.
My work blends content marketing strategy, editorial planning and governance, media and publishing principles, AI-assisted research and workflows, and measurement to drive resonance and recall, so content stops being a task and becomes an asset.
By combining creative vision, strategic thinking, and storytelling, I build content-driven brand experiences that connect with your audience, guide them from followers to customers, and help you create work that leaves an impact.
I’m also the founder and editor of Culture Slant, where I explore how media shapes culture, identity, and influence while modeling what editorial leadership looks like in the next era of media.
What People Are Saying
Kind words for my work
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"Alexa brought her experience with a very collaborative and solutions-oriented approach to all the other stakeholders and has been instrumental in getting our company’s message out. She has helped us get back in front as the thought leader in the category that we created. She has spent time making sure we don’t send out mixed messages and doubled our social engagement within ninety days. Alexa has always been available to answer questions or just jump in and help. The professionalism she has in her work shows through in her client’s marketing and social media campaigns. We will continue to use her and consider her a team member.”
Rob Whalen, Co-founder & CEO at PTO Exchange
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“Alexa brought a fantastic energy to the team. She was organized, prompt, and always fun to work with. She did a great job getting Batten's content production flow streamlined and SEO optimized. Strongly recommend!”
Alex Stroud, former Head of Product @ Batten
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“It was a joy to work with Alexa and construct my brand with her. I’m grateful that I found her and that we’ve been able to find a clear ebb and flow with our work styles and achieve objectives together. Had I not brought Alexa on board, listened to her counsel, and given her the autonomy to guide aspects of my business and brand, I’m not sure where these entities would be today; she’s made an undeniable and indelible impact.”
Michelle Rhea Goddard, Singer/Songwriter & President @ God’s Voice LLC
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"Alexa is a creative, meticulous content strategist and producer. She is effective at all phases of content production - from strategy and ideation, to creation and handling review cycles with grace and competence. She works well both within a team and independently."
Amelia Ross, former Director of Content Strategy @ Primer.ai
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"Alexa is a dynamo with a great eye for design and a strong sense of how to make a marketing impact.She worked for me as a Content Specialist at TIBCO and with me as our Social Media Manager. In her first role, she wrote a broad mix of marketing content (blogs, landing pages, articles, ebooks, and the like). She was prolific cranking out high volumes with ease. In her second role, she brought both new methods and energy, effectively raising the bar on this multi-channel social program. Internally she was well regarded by the myriad other marketing groups she teamed with. And she built an especially successful collaboration with the marketers at Mercedes Petronas F1 with whom she worked to drive a wide variety of exclusive cobranded communications."
Robert Eve, former Sr. Data Management Strategist & Thought Leader @ TIBCO Software
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"Alexa is an A-team player. She's a content generating machine and creative thinker who understands the ins and outs of design and writing, which is a rare combo in one person. Alexa has fantastic ideas on how to bring a brand to life and she will stop at nothing to make her vision a reality."
Jackie Vendetti, former Content Marketing Manager @ TIBCO Software
