CONSULTING SERVICES

Get support to build the brand of your dreams

Our consulting services give you the clarity you need to get unstuck and take aligned action towards creating a memorable brand experience.

BRAND BLUEPRINT CALL

Get clarity on your next move. We can explore wherever you feel stuck in your brand experience, whether it’s your offer, messaging, or marketing. In this 90-minute session, we will learn about you, your business, your goals, and your challenges. You will walk away with an actionable plan of quick wins you can implement to elevate your overall brand experience.

90 min. call

    • Questionnaire to better understand your brand experience and touchpoints

    • 90 minute hot seat call to chat about your biggest challenges and opportunities

    • Custom strategy and recommendations based on unique goals, audience, and specific concerns assembled in a worksheet with the takeaways from our call and actionable next steps

THE DREAM HOUSE

The Dream House is a 3-month VIP coaching experience focusing on brand development, marketing strategy, and content creation. We give you the tools, foundations, and frameworks to build your brand exactly how you envisioned it. Whether you’re looking to pivot your business, launch a new program, or need a second set of eyes, mentorship gives you hands-on, customized support.

3 mo. 1:1 mentorship

    • 3 months of strategy sessions

    • Unlimited Voxer note coaching

    • Unlimited feedback and async co-working sessions

FRACTIONAL SUPPORT

As a fractional marketing manager or director, we can help you guide your marketing efforts and deliver a high-impact marketing program that aligns with your greater brand strategy for a cohesive end-to-end brand experience. Ideal for early-stage startups who are new to building out their marketing.

Ongoing retainer (minimum 6 mo.)

    • Comprehensive brand audit to access current activities and identify opportunities for growth

    • Aligned brand strategy with clear brand storytelling, messaging/positioning, brand personality, etc.

    • Audience research, customer research, and competitive analysis

    • Short-term and long-term strategic planning to manage key initiatives, goals, and KPIs to drive growth and brand awareness

    • Marketing strategy development to identify channels and tactics that align with your brand strategy, and audience, and targets your biggest opportunities for growth

    • Marketing campaign planning, including messaging/creative concept, deliverables, metrics, timelines, etc.

    • Methods for analyzing and tracking efforts and new opportunities

    • Ongoing advising and consulting

    • Execution of marketing tactics across marketing activities such as content, social media, and other marketing types (partner marketing, influencer marketing, etc.)

    • Collaboration with sales and customer success teams to coordinate campaign efforts and enablement

  • "Alexa brought her experience with a very collaborative and solutions-oriented approach to all the other stakeholders and has been instrumental in getting our company’s message out. She has helped us get back in front as the thought leader in the category that we created. She has spent time making sure we don’t send out mixed messages and doubled our social engagement within ninety days. Alexa has always been available to answer questions or just jump in and help. The professionalism she has in her work shows through in her client’s marketing and social media campaigns. We will continue to use her and consider her a team member.”

    Rob Whalen, Co-founder & CEO at PTO Exchange

  • “Alexa brought a fantastic energy to the team. She was organized, prompt, and always fun to work with. She did a great job getting Batten's content production flow streamlined and SEO optimized. Strongly recommend!”

    Alex Stroud, former Head of Product at Batten

  • “It was a joy to work with Alexa and construct my brand with her. I’m grateful that I found her and that we’ve been able to find a clear ebb and flow with our work styles and achieve objectives together. Had I not brought Alexa on board, listened to her counsel, and given her the autonomy to guide aspects of my business and brand, I’m not sure where these entities would be today; she’s made an undeniable and indelible impact.”

    Michelle Rhea Goddard, Singer/Songwriter & President of God’s Voice LLC

  • "Alexa is a creative, meticulous content strategist and producer. She is effective at all phases of content production - from strategy and ideation, to creation and handling review cycles with grace and competence. She works well both within a team and independently."

    Amelia Ross, former Director of Content Strategy at Primer.ai

  • "I have worked with many professionals throughout my career and Alexa was unique and incredible to work with. From content creation to social media engagement and management, Alexa adjusted to any given situation. Her ability to go out of her way to help others made her stand out. Her multitasking ability was unlike anything I’ve seen before. I was really impressed that Alexa handled situations calmly and patiently. It was a real pleasure to work with her and see her creativity come through in the support of the programs and events we deliver. It would be a pleasure to have her on any team."

    Rebekah Quinn, former Sr. Director of Enterprise Awareness & Attendee Experience at TIBCO Software

  • "Alexa is a dynamo with a great eye for design and a strong sense of how to make a marketing impact.She worked for me as a Content Specialist at TIBCO and with me as our Social Media Manager. In her first role, she wrote a broad mix of marketing content (blogs, landing pages, articles, ebooks, and the like). She was prolific cranking out high volumes with ease. In her second role, she brought both new methods and energy, effectively raising the bar on this multi-channel social program. Internally she was well regarded by the myriad other marketing groups she teamed with. And she built an especially successful collaboration with the marketers at Mercedes Petronas F1 with whom she worked to drive a wide variety of exclusive cobranded communications."

    Robert Eve, former Sr. Data Management Strategist & Thought Leader at TIBCO Software

  • "Alexa is an A-team player. She's a content generating machine and creative thinker who understands the ins and outs of design and writing, which is a rare combo in one person. Alexa has fantastic ideas on how to bring a brand to life and she will stop at nothing to make her vision a reality."

    Jackie Vendetti, former Content Marketing Manager at TIBCO Software