Content & Communications Strategy for Founders and Brands

I help companies design the narratives, messaging systems, and editorial infrastructure that shape how they are understood.

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Ways We Can Work Together

Pricing scales based on company size, stage, and scope.

I also offer one-off advising sessions, available here.

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  • Shape how your company is understood.

    I help companies define the core narratives that drive perception, differentiation, and strategic clarity in competitive markets.

    • Brand and product narrative development

    • Positioning and differentiation strategy

    • Messaging architecture and value propositions

  • Turn product evolution into market clarity.

    From product launches to strategic announcements, I translate complex capabilities into narratives that resonate with buyers, users, and stakeholders.

    • Launch narratives and messaging strategy

    • Product storytelling and business translation

    • Partnership and announcement communications

    • Sales-ready messaging frameworks

    • GTM campaign development

  • Build credible, influential executive voices.

    I work with founders and leadership teams to develop distinct positioning platforms that strengthen visibility, trust, and category authority.

    • Executive positioning

    • Thought leadership strategy and POV development

    • Narrative development and editorial direction

    • Visibility and credibility systems (media, PR, etc.)

    • Founder-led social and media development

  • Design systems that compound trust.

    Beyond one-off content, I build editorial and communications infrastructures that create narrative coherence and long-term authority.

    • Editorial strategy and publishing architecture

    • Owned media and digital channel strategy

    • Scalable systems and workflows

  • Ongoing narrative and communications leadership.

    For teams that need high-level strategic guidance, clarity, and continuity across launches, campaigns, and market moments.

    • Fractional editorial and narrative strategy

    • Messaging and positioning oversight

    • Launch and campaign counsel

    • Executive and GTM alignment

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How I Work

My approach blends editorial intelligence, media fluency, and digital-first execution. I specialize in the work that sits between strategy and execution:

  • Shaping brand and product narratives aligned to where a company is going, not just where it’s been

  • Translating expertise into differentiated thought leadership and storytelling that drives authority, not just attention

  • Designing owned media and content systems that build long-term credibility and market trust

  • Building messaging frameworks that connect technical capabilities to business outcomes

  • Orchestrating short-form and long-form storytelling so narratives travel, scale, and compound across channels

  • Leading cross-functional collaboration across writers, executives, product teams, and stakeholders

  • Leveraging AI tools and structured workflows to accelerate research, production, and editorial performance

My goal is not simply to publish content, but to shape how companies are understood by their audiences.